How To Sell Your Art (pt3)

How To Sell Your Art (pt3)

Continuing the article on selling your art, comes the third part in this series. Outlining briefly some of the v2.0 websites that as an artist, you can utilise to get your art out there to achieve notoriety, and even earn you some dollar.

DevinatART

DeviantART is one of the biggest websites on the Internet, they've been going for a little over 8 years and as you maybe able to tell from their name, They specialise in art. Early on in 2008 they rocketed past the 50 Million deviation mark!(currently (October 2008) stand at a little over 66 Million) They regularly receive more than 20 Million Unique visitors each month and have over 7 million registered members. They often appear in Alexa top 100 websites for traffic and more importantly, reach between 0.5% and 1% of ALL Internet users! With traffic like that you can't afford to NOT have an account, after all, its free!

DeviantART also features a Print Shop where you can buy and sell art from the other users. Its a great feature of the site because it gives you an idea of how popular your art may become. The basic print shop account is free with a premium service on offer for a small fee. You do however get a wide range of media to sell on. Canvas prints, glossy photos and matte prints are all available and you can sell your art on any or all of them.

A premium Print account cost $30 (£15) for a year which may seem a lot, but you can make a lot more money. After base costs, you then take 50% of what's left for yourself.

Below is an example of the difference between a standard account and a premium print account.

Wrapped Canvas Image 40" x 30"

Standard account -

Base price - $167.93 (£70)

Cost to Buy - $285.50 (£145)

Your cut - $23.51 (£13)

Premium Account -

Base price - $167.93 (£70)

Cost to Buy - $285.50 (£145)

Difference - £117.57 (£60)

Your cut - $58.75 (£30)

You can't deny there is a huge difference in the amount you earn. There are other advantages to using the premium account, larger upload image for larger files, 3 months DeviantART subscription and the option to buy your own artwork at base costs make it an even better deal. Be cautious though, don't jump straight in with a premium account, start off with the standard account, make some friends, get some fans and watchers and when you get some sales invest in the premium account.

The Saatchi Gallery

The Saatchi gallery is one of the largest websites in the world (October 22nd 13:22 pm GMT – last 24 hours – 72,648,783 – Alexa ranked number 232) Even though its a .co.uk site, its open to all and its also free and very simple to use. There's no way of making money off the site, but its a great place to have an on-line portfolio especially with those kind of traffic figures. There's some very well known artists on there, as well as a large following of students who are trying to get some constructive criticism on their projects.

FlickR

This is another well known art and photography site. Originally designed to share photos around the world. Like the Saatchi Gallery, you can't sell through Flickr, but you can use it as a portfolio site or as an addition to a DeviantART account or your own web page or blog.

There are some great features including a slide show box you can mount on your own sight or blog. This allows the user to interact and scroll through your images easily, without taking up to much room. Flickr, like DeviantART gets on average 20 Million unique views a month so there's plenty of people out there to find your art, appreciate it and hopefully buy it!

Ebay

One of the most well known websites in the world. You can of course sell anything (within reason) on Ebay, its simple to set up and you may already have an account so selling could be really easy! There are of course drawbacks with Ebay.

Its not an art based site, this means that searching 'ART' in Ebay, you end up with over 400,000 individual auctions and obviously your art will get lost in there! You can attract people with more defined and specific key words, but that's a lot of art (and after spending 3 minutes looking, I do use that term "Art" loosely!) There's nothing against selling on Ebay, but if you plan to take this route, set up a portfolio site first, get some fans and find out if anyone would be interested in buying your work. If you get a strong "yes" from your fans, post the auction and let them know about it. If you have people who already know your work looking, the price could go up more than you thought.

This site is great if you already have a lot of one off canvas art work that you want to sell.Use the money from any sale to invest in your own site or more materials and supplies for any future products. You need to treat your art as a business and more often than not, most of the money in a new business goes straight back into the company to help it grow.