How To Sell Your Art (pt1)

Introduction

For many years the only way to successfully sell your artwork was in art galleries, however with the rise in the Internet there are now numerous ways to sell your art. Deciding which of these techniques should be the first thing you do. You can of course do both, however your more likely to see faster sales on-line as many art galleries book their shows a year in advance and its hard to get an show if your unknown. There are many different ways to sell your artwork on-line. There are many sites set up for you to sell your artwork, you could set your own site up or you could sell your canvas on one of the auction sites.

Before you start this process, ask yourself the type of person you want to buy your artwork. Are you after an art connoisseur (usually a lot of money for a 1 off piece of art) or are you more interested in selling to the average person (less money, but you might sell a lot of the same image and make more money) ? If you want to sell the one off art to the connoisseur, look to a real world art gallery for that. If your more interested in selling as many copies of your art to the average person, look to get on-line.

You need to realise however, that selling on-line is not as easy as putting your art up and leaving it that and it will take some time to get your first sale. If you don't mind working hard at it, the rewards will be worth it.

A vital piece of information that you should live by is watermark your work. This will limit the chances of someone stealing your artwork, publishing it on another site and claiming the credit for themselves. Worse still, some will steal your art to make money off it themselves. DeviantART allows you add a Creative Commons License which adds a DeviantART watermark with your DeviantART URL. This is a simple yet effective way to watermark, yet why not make your own? image.

Art Galleries

Go to your nearest city or town and you'll see the amount of art galleries there are about. Art Galleries are the holy grail to an artist. Being able to watch people admire your work and give you instant feedback is amazing. Sadly only a small number of artists these days manage to exhibit in an Art Gallery.

So how do you go about getting exhibited in a gallery? Start with some research, find local galleries that work with your style and topic. It doesn't matter how amazing your art is, if your trying to sell stencil canvas art to a gallery that specialises in sculptures, your going to get a no straight away.

Its a good idea to go into the gallery before contacting them.Have a general chat with a member of staff about some of the art, get a feel for the gallery and staff. You need to be able to trust the gallery, and get on with them. If you get an appointment, be well prepared and dress smart. Always take a sample of your

work. If you produce large Canvas Prints, make some digital re-productions, as long as they are good quality and high resolution copies kept neat and tidy in a portfolio. Aim for a minimum of A2.

If you get an exhibition and some or all of your artwork sells, the gallery will take their commission. This varies from gallery to gallery, but I've organised and visited galleries and exhibitions in galleries taking as little as 20% going all the way up to 60%. this might seem like a lot, but small inner city galleries have huge overheads and can often only fit small numbers of images on the walls. Remember, there a business, not a charity so they are trying to make money.

The rest of this little 'How To' will follow, in three more parts so watch this space or feel free to subscribe - you can now even have email subscribtion to our News.