WHoArtNow: Our New Premises




Labels: 12" vinyl art, big move, canvas art, metal art, new premises, vinyl wall stickers, whoartnow




Labels: 12" vinyl art, big move, canvas art, metal art, new premises, vinyl wall stickers, whoartnow
Labels: canvas, canvas art, canvas prints, custom canvas prints, diptych, multipanel prints, Portal Gallery whoartnow, triptych
I spoke with Andy Harper, from WHoArtNow, producers of bespoke modern art for some tips and advice:-
What would you advise someone to do if they were looking to promote and sell their art?
Well first thing to do is get a website to showcase your art, a CV of what you can do. I get 20 emails a week from artists and designers who are looking to do business and it amazes me some of them don't have a web page of sorts. If there's a website, I'll always have a look, you never know what you might be missing out on!
Does it matter if its not a website but a portfolio site?
No it doesn't have to be your own website. I'm an active member on DeviantART and FlickR so even if we don't do business, you might find me becoming your friend so I can keep track of your art. I might be a businessman, but my love is still for the art.
Can anyone sell their artwork?
In theory yes, I do think you need to get some feedback off people before you start approaching companies. Plus, look at your work from the point of view of business, is it commercial enough? I see a lot of very good art, but only about 5% of it would be commercially viable enough for our site. Be positive about your work, but accept criticism well. The companies you'd be looking at contacting are busy places, and sometimes emails can slip through the cracks, so follow up with them by phone. Don't over do it though, leave it a week first.
Any other tips?
Yeah, agencies can be brilliant. I worked for Saatchi and Saatchi in London a few years ago and remember seeing these massive files of people's art. They'd be sent in on the hope of getting work, and if they liked your style, they'd keep a record of you. When they got new contracts they'd flick through the files to see if anyone fitted certain criteria and then they'd give them a call.
Art is everywhere these days. Art which once would have been refereed to as non-commercial is now becoming over commercial. Working in the art industry is great, finding new and unheard of artists gives me such a buzz. I love the strange and bizarre art, something which will blow my mind is always good. The thing is, without all the people out there creating this art, marketing this art, I would never find any of it.
Treat your art and your talent as your product. In this world of the Internet, everything is a business, so treat it like one. Never take rejection personally. Have faith, and some confidence. Be patient. The more you put into your art and marketing your art, the more you will get out of it. Most importantly though, love you art, and have fun with your art.
Labels: art prints, artwork, canvas art, how to sell your artwork, Portal Gallery whoartnow
Labels: art hanging, canvas art, metal art, perspex art, whoartnow
Labels: in-house artwork, Portal Gallery whoartnow, vinyl wall stickers, wall tattoos
Labels: canvas art, daft punk art, drath vader art, frazier boyd, metal art, oasis art
Labels: hrh the queen, leicester grammar school, lgs
Labels: art prints, custom images, framed art, framed art prints, framed prints, whoartnow
DeviantART is one of the biggest websites on the Internet, they've been going for a little over 8 years and as you maybe able to tell from their name, They specialise in art. Early on in 2008 they rocketed past the 50 Million deviation mark!(currently (October 2008) stand at a little over 66 Million) They regularly receive more than 20 Million Unique visitors each month and have over 7 million registered members. They often appear in Alexa top 100 websites for traffic and more importantly, reach between 0.5% and 1% of ALL Internet users! With traffic like that you can't afford to NOT have an account, after all, its free!
DeviantART also features a Print Shop where you can buy and sell art from the other users. Its a great feature of the site because it gives you an idea of how popular your art may become. The basic print shop account is free with a premium service on offer for a small fee. You do however get a wide range of media to sell on. Canvas prints, glossy photos and matte prints are all available and you can sell your art on any or all of them.
A premium Print account cost $30 (£15) for a year which may seem a lot, but you can make a lot more money. After base costs, you then take 50% of what's left for yourself.
Below is an example of the difference between a standard account and a premium print account.
Wrapped Canvas Image 40" x 30"
Standard account -
Base price - $167.93 (£70)
Cost to Buy - $285.50 (£145)
Your cut - $23.51 (£13)
Premium Account -
Base price - $167.93 (£70)
Cost to Buy - $285.50 (£145)
Difference - £117.57 (£60)
Your cut - $58.75 (£30)
You can't deny there is a huge difference in the amount you earn. There are other advantages to using the premium account, larger upload image for larger files, 3 months DeviantART subscription and the option to buy your own artwork at base costs make it an even better deal. Be cautious though, don't jump straight in with a premium account, start off with the standard account, make some friends, get some fans and watchers and when you get some sales invest in the premium account.
The Saatchi gallery is one of the largest websites in the world (October 22nd 13:22 pm GMT – last 24 hours – 72,648,783 – Alexa ranked number 232) Even though its a .co.uk site, its open to all and its also free and very simple to use. There's no way of making money off the site, but its a great place to have an on-line portfolio especially with those kind of traffic figures. There's some very well known artists on there, as well as a large following of students who are trying to get some constructive criticism on their projects.
This is another well known art and photography site. Originally designed to share photos around the world. Like the Saatchi Gallery, you can't sell through Flickr, but you can use it as a portfolio site or as an addition to a DeviantART account or your own web page or blog.
There are some great features including a slide show box you can mount on your own sight or blog. This allows the user to interact and scroll through your images easily, without taking up to much room. Flickr, like DeviantART gets on average 20 Million unique views a month so there's plenty of people out there to find your art, appreciate it and hopefully buy it!
One of the most well known websites in the world. You can of course sell anything (within reason) on Ebay, its simple to set up and you may already have an account so selling could be really easy! There are of course drawbacks with Ebay.
Its not an art based site, this means that searching 'ART' in Ebay, you end up with over 400,000 individual auctions and obviously your art will get lost in there! You can attract people with more defined and specific key words, but that's a lot of art (and after spending 3 minutes looking, I do use that term "Art" loosely!) There's nothing against selling on Ebay, but if you plan to take this route, set up a portfolio site first, get some fans and find out if anyone would be interested in buying your work. If you get a strong "yes" from your fans, post the auction and let them know about it. If you have people who already know your work looking, the price could go up more than you thought.
This site is great if you already have a lot of one off canvas art work that you want to sell.Use the money from any sale to invest in your own site or more materials and supplies for any future products. You need to treat your art as a business and more often than not, most of the money in a new business goes straight back into the company to help it grow.
Labels: canvas, canvas art, canvas prints, deviantart, ebay, flikr, saatchi gallery, WHoArtNow.co.uk
So we've got another range for 2009, squeezed in at the end of 2008. This one is set to be hot for 2009, Oriental Sweetness is all about Eastern Inspired Art, Oriental themed decor & artwork. The full range of Oriental Art can seen here and also check out our Interior Design Trend that we produced earlier this year.
"Oriental Sweetness" is exactly what is says it is, Asian & Oriental influences, delicately combined to form a killer Eastern inspired Interior. Vintage floral Japanese textiles are key here, forming striking, yet subtle clean & simple shapes. The colour palette for Oriental Sweetn
ess is all about strong vibrant colours like burgundy, deep reds and moody purples (see the striking Black Leaf Rose, left) which you can contrast with brighter tones for accents colours. Base colours can be made up from deep earthy colours. Remember, Bold is beautiful. As your colour base, we recommend off-whites to give a majority cover and some clean contrasting lines.
Oriental and Japanese floral designs have always been orientated around very minimal block colours and flat earthy tones to give a bold, simplistic image. In fact, Oriental art with it's minimal approach could be compared to Pop art, but centuries earlier. Simple shapes are the key focal point to a design, no detail is necessary with this simple yet very elegant & understated style. Stand out canvas art will also add a level of personal input. But think carefully about what you want.
Don't be shy here - accessorise with some really bold primary colours & try sourcing some interesting oriental side pieces. You might also consider some subtle metallic's. Chrome light switches and plug sockets highlight the subtle tones of whites and blacks. There are no limits to what you can do! If you want Oriental Decors, we recommend Recreated home furnishings made from Vintage Japanese Floral Textiles. You could also try certain Auction Sites for Oriental room accessories. For the ultimate, and if you fancy splashing out, we would recommend some reclaimed teak Chinese furniture. Vintage reclaimed Chinese furniture is big at the minute, watch it's emergence in 2009, we recon it's going to get bigger.
So, onto the art now.. Traditional Japanese colours are prevalent here. You are looking at stark primary colours - bold blues and brash reds - contrasted with earthy and textured backgrounds - Check the "Trad Japanese" Print (left) and Japanese Blossom (above) for the more authentic Oriental art.For more soft and delicate Oriental art, check the Oriental Sweetness beautiful brushed strokes and pastel tones, you might also want to check Eastern Stamens (right) for some classic floral art with vibrant almost citrus colours, with an Eastern twist.
Over the last 4 years at WHoArtNow we've really pushed Japanese Art in particular, seeing a niche market, but for 2009 we believe its only going to get more popular. Watch this space for more, 2009 is only around the corner now.. Feel free to subscribe to this news blog and as usual, hit us up if you would like any bespoke artwork or you have any briefs for us to work to.
Labels: 2009 interior trends, floral art, flower art, japanese art, oriental art, whoartnow
As a bit of a pre-launch to my new range with WHoArtNow (it is coming soon, just fine tuning everything) I thought I'd tell you about some of my work, being exhibited in the public domain.
on the streets lately and putting it on canvas, so it's all about working into loads of multiple layers of texture, and scratching back into them to create a rough, worn and weathered style..
Labels: artwork, BOYD, frazier boyd, stencil, street art, whoartnow
Being an on-line E-tailer specialising in canvas art, we are regularly contacted by artists and designers interested in selling their art and images. Some are interested in selling one off pictures,whilst others are interested in selling the image rights of their art for re-production purposes. Depending on a deal you can make with an on-line E-tailer, this second option is often the most lucrative.
When approaching a company, act professional. Either email or call them to enquire weather they accept outside artwork. If you intend on emailing them, introduce yourself including a short bio about you and your art. Most say you should add in any training you have in art, but personally I don't look for training, some of the best artists I've met have none or little, there just naturally gifted or hard working! Always include a link to your on-line portfolio or website so the company can see your artwork, if they respond you can at least hope for some compliments or constructive criticism. Under no circumstances must you mention money in the original contact and if your art may be offensive in any way (e.g. nudes or political motivated art) mention this in the email before the link to your site. Some companies won't sell certain so as to not offend potential customers.
So what kind of deal might you expect to get? It all depends on the company involved, and the profit margins on the products and images. Some will offer to buy images out right for a fixed fee (e.g. £20 or $40) and they are then free to sell your image as many times as they can. You will of course not get paid until the first image has sold. The other option is percentage or fixed rate per canvas sold. For example, if you get a deal where you get £10 ($20) for the image up front, then a small amount per image sold you stand to make a lot more money. Some companies will offer a bonus payment or increased percentage if your art sells a set number of images. For example, sell 10 and get another £10 ($20). This is only an example and should not be taken as gospel, if a company decides to sell your artwork they'll come up with the payment and you'll need to agree with it. Don't set your sites too high as a beginner, if the company is selling canvas prints for £100 ($200) don't expect to be taking a massive percentage of this, they have a lot of overheads and there doing as much as they can to sell your work.
Selling on-line through an E-tailer has its advantages. Help improve your chances of selling your images by marketing your images on the E-tailers site. Through your own site, forums, communities, social book marking sites and even emails you can increase traffic and hopefully sales of your images. This will mean you receive more money, and so does the company selling your artwork. This then might result in an increase in the cut you receive from each sale. Work hard at marketing your artwork and you'll see more money coming in.The E-tailer should also be marketing their whole site and with new artists comes new ways for them to market their site. With both parties marketing the images you should both see a nice return.
Like real world galleries, have a look through the sites you intend on approaching before you approach them to see if they sell similar styles to your own or have a wide range of art without your 'niche' currently available.
Marketing websites is big business at the moment but its not as hard as you may think. Its all about getting the maximum possible viewers for the smallest outlay. After setting up an on-line portfolio you want to start doing some SEO (Search Engine Optimization) to promote yourself. This will give Google (the largest search engine on the Internet) a better chance to see you, and see how relevant your images is to specific searches. The more relevant it thinks you are, the higher you will be placed in the search results.
The best places to start are social bookmarking
sites (Digg, Mixx and Stumble Upon all have an Image Upload) and you can always Stumble on your own site. Getting on these sites has a 2 fold effect, firstly it can help get some traffic to your site and secondly it helps you get some of the crucial back-links to your URL. Another great tip for anyone with images Is to make sure they are correctly tagged up (Alt tags - height and width description tag) This helps Google know what the
image is and helps you get a higher placing on Google images which is a potential gold mine.
If you have a unique style of process to your artwork, write some articles on it. The best thing about art is its much easier to create a fully interactive web 2.0 web site. This again helps with your SEO as Google is open to giving higher ranks in its search engine to sites which give a user interaction. Make some videos of you painting in your style and upload them to You-Tube. Add images, lots and lots (of correctly Alt tagged) images. Search around for some open source interactive flash add-on's so you can let your views get into your site, hopefully come back and most importantly, buy your work!Labels: digg, how to sell your artwork, image selling, mixx, selling art, seo, stumble upon
Labels: arcade games, canvas art, canvas artwork, canvas prints., mario, pac man, retro art, video games, whoartnow